The Communications Network ? Director of Communication and ...

Organization:
The Metropolitan Policy Program at Brookings (Metro Program) ?is redefining the challenges facing metropolitan America and promoting innovative solutions to grow communities in more productive, inclusive and sustainable ways. Why metropolitan areas? They are the heart of the American economy ? the 100 largest metropolitan areas take up only 12 percent of our land mass, but harbor almost 65 percent of our population and generate 75 percent of our gross domestic product. They are also our hubs of research and innovation, centers of human capital, and gateways of trade and immigration. Metropolitan areas are the engines of the global economy, and American competitiveness depends on their vitality.

To continue their dominance, metropolitan areas must position themselves to compete in the next economy. This is an economy that is fueled by innovation, clean economy solutions, global trade and investment, and opportunities for working families. It will be fundamentally metropolitan in form and function. The next economy will also produce more jobs to recover those lost during the downturn, better jobs to grow wages and incomes for lower- and middle-income workers, and accessible jobs open to workers at various educational levels and geographies.

To achieve this vision, the Metro Program is helping metropolitan leaders apply the next economy framework, enabling them to: 1) economically situate their metropolitan area?s starting point in the global marketplace through rigorous empirical research; 2) innovate locally by adopting transformative economic growth strategies that build on their distinct assets; 3) network globally with business, civic, and government leaders in metropolitan areas across the globe to forge new trade and investment partnerships; and 4) advocate nationally by promoting state and federal policy ideas and platforms that are in service of metropolitan growth.

Situate Economically ? The Metro Program helps state and regional leaders understand their unique market strengths by producing detailed economic and demographic analyses of the nation?s 100 largest metropolitan areas. In the past, this included analyses of the level and types of exports, clean jobs, manufacturing employment, and skilled workers within and across the largest metro areas. The program also issues the quarterly MetroMonitor series and annual Global Metro Monitor that tracks the varied progress of economic recovery across metropolitan areas in the United States and internationally; the Metropolitan Opportunity Series that documents the geography of American poverty and the growing disparities in America?s suburbs; and the State of Metropolitan America series that provides timely demographic analysis with emphasis on the immigration debate and the 2010 Census.

Over the next year, the Program will release new analyses on innovation, foreign direct investment, human capital and skills development, and freight flows, as well as additional research on the clean economy, opportunity and demographics. Beginning in 2013, the Program will provide each major U.S. metropolitan area with MetroIntelligence ? an interactive database that will allow users to customize data to suit their needs among a wide variety of metropolitan-level indicators, helping decision makers understand their starting economic points and inform economic growth strategies.

Innovate Locally ? The Metro Program works closely with metropolitan leaders to help them adopt more productive, sustainable, and inclusive economic growth strategies. This includes helping them design tailored strategies for regional economic growth that then inform state and federal policy and corporate practice. The program also hosts peer-to-peer learning sessions to share best practices, spur replication, and institutionalize systemic change in more metropolitan areas.

For example, as part of the Brookings-Rockefeller Project on State and Metropolitan Innovation, the Program has tested and applied the principles and discipline of private sector business planning to regional economic development through Metropolitan Business Plans in Chicago, Minneapolis-Saint Paul, Northeast Ohio, and Puget Sound, with forthcoming plans for New York, Louisville-Lexington, Memphis, Phoenix, and Syracuse. It also worked with Los Angeles, Minneapolis-Saint Paul, Portland, OR, and Syracuse to create Metropolitan Export Plans to strengthen domestic and global exports of core industries. More cities will adopt export plans through the formal Metropolitan Export Exchange, a 6-12 month program for teams of metropolitan leaders to help successfully design, launch and implement more unique plans. It is also partnering with Detroit leadership to attract private investment for a proposed ?innovation district;? helping Buffalo invest $1 billion of state funds to leverage private capital and fundamentally reinvent its economy; informing Baltimore?s efforts to better link the next economy to the region?s low-income workers and neighborhoods; and working with Newark to promote and bolster its urban manufacturing sector. The Metro Program is also highlighting transformative investments in transportation, low carbon energy, advanced manufacturing, and urban regeneration that have the potential to catalyze and reinvent the economy in metropolitan areas across the country. Network Globally ? Building on the need for major U.S. urban and metropolitan engines to fully engage the world, the Global Cities Initiative: A Joint Project of Brookings and JPMorgan Chase aims to equip U.S. metropolitan leaders with the information, policy ideas, and global connections necessary to make strategic decisions and investments as they work to bolster their position within the global economy. The goals of the Global Cities Initiative are: 1) to help American city and metropolitan leaders become more ?globally fluent? by unveiling the economic and demographic starting points of their communities; 2) to provide these leaders with proven, tangible ideas for how to expand the global reach of the economies; and 3) create an international network of leaders from global cities that naturally trade together and grow together. To meet these goals, the Initiative holds four major conferences each year?three domestically and one internationally?that will drive discussion, consensus, and action around best practices and strategies for regional economic growth. Advocate Nationally ? The Metro Program helps metropolitan leadership scale their bottom-up policy and practice innovations up to the state and federal levels. The Program has already made progress within states, which includes: helping Nevada Governor Brian Sandoval advance a new statewide economic strategy that would transition the state to more productive economy around industry cluster strengths;; advising New York Governor Andrew Cuomo on the state?s Regional Economic Development Council Initiative; preparing a detailed analysis and policy recommendations for Michigan?s urban and metropolitan areas; and teaming up with McKinsey to produce advanced industry agendas for Colorado and Tennessee.

At the federal level, the Metro Program continues to inform the federal transportation and infrastructure debate through the Metropolitan Infrastructure Initiative. And, in anticipation of the November 2012 elections, the Program is advancing a series of policy recommendations to inform the early days of the next presidential term and Congress. The Federal 160-Day Project will include an overarching framing paper to set the context and explain the need?and proposed means?for helping the nation move toward a more innovative, production-oriented, economic model. A series of compact policy proposals will provide illustrative policy recommendations to support this new direction, requiring that Washington do less, better on three fronts: cut to invest; invest but reform; and strengthen federalism.

Finally, the Vice President and Co-director of the Program, Bruce Katz, is in the final stages of writing a book, Metro Revolution, to be release in April 2013. This book will serve as a call to action for political, corporate, and civic leadership ? which will also inform the Program strategic direction moving forward.

Leadership

The Metro Program is led by co-directors and founders Bruce Katz and Amy Liu. The Director of Communications and Engagement will join Bruce, Amy, and the rest of the management team, making for a management team of eight. The other management team members represent research, policy, infrastructure, development, finance & administration. The team oversees all operational and administrative aspects of the Program, developing goals, priorities, strategies, and operational metrics.

Position Description:
Reporting to Vice-president and Co-director Bruce Katz and Deputy Director and External Affairs Officer Carrie Kolasky, the new Director will be responsible for developing and implementing a communication and engagement program that reflects the dynamism of the Program and advances the interests of the Program?s programmatic vision.

The Director will provide leadership to a four person communication staff and will work closely with other program leaders to develop and embed communication capability across the Program. The Director must have a strong understanding of the marketplace of ideas, and how to message into that marketplace effectively ? therefore the Director must be able to deliver both strategy development and day-to-day know how in an environment of rapidly evolving tools and methodologies.

The Director will work to ensure there is a deepening interconnection and cross-pollination among the initiatives within the Metro Program, including tracking the impact of program efforts. The Director will also work to leverage Brookings? and Metro?s brands with external stakeholders and consultants, in order to advance its program initiatives.

In this role, the Director will effectively utilize more traditional media/communication vehicles (including relationships with ?elite media?), as well as social media and other online formats to ensure information about the Program is accurate, consistent and accessible to external audiences. The Director is responsible for the overall planning, budgeting, staffing, and execution of all communication activities consistent with policies established by the Co-Directors and goals of the Metro Program.

The broad goals for the new Director of Communication include:

• Create an impact-focused, metrics-driven communications and engagement plan to establish and sustain productive relationships with public, private, and non-profit sector partners.
• Fully integrate the communication strategy throughout the Metro Program, including defining the department?s staff roles as well as building capacity outside the department to ensure high quality communication efforts. This will include working closely with the Metro Program?s leadership to integrate engagement strategies into program initiatives and with the Brookings Institution Vice President of Communication to expand the credibility and increase the visibility of the institution through Metro Program?s engagement efforts.
• Develop new approaches to leverage social media and other online vehicles to advance the goals of the Program and its leaders with key external audiences and national media outlets.
• Build and lead a team of communication and engagement professionals who are focused on outcomes and who know how to use traditional and new communication tactics and tools (e.g., media, publications, multimedia and online communication, etc.) to achieve those outcomes.
• Strengthen the Program?s brand and profile to enhance its reputation as a thought leader in the sectors it cares about most. The Program can use its expertise and results from its work to inform and influence audiences that are crucial to the Program?s transformational change efforts.
• Develop systems to track progress in achieving the goals of the plan.

Qualifications and Personal Attributes:
Professional Qualifications

• Depth and breadth of knowledge and leadership for design, implementation, and management of issue-focused policy communication program.
• Finely honed skills in developing strategic communication plans, both proactively and responsively to breaking events; proven capacity to understand, use, and anticipate changes in new communication technologies and tactics.
• Demonstrated nonpartisanship and an ability and experience working across political ideological lines
• Able to generate and deliver powerful verbal, graphic, and written communication.
• Demonstrated leadership and business acumen, a proven record dealing with the budgeting process and management of staff and financial resources.
• Management style that is goal oriented and flexible; that respects the capabilities and independence of staff and networks/partners.
• Experience building effective networks, partnerships, and/or coalitions.
• A bachelor?s degree required. An advanced degree or equivalent experience preferred.

Personal Attributes

• Personal creativity and strategic vision, coupled with an ability to listen to others and learn from their best ideas ? a sense of inquisitiveness and intellectual curiosity.
• Demonstrated critical thinking and practical solutions based on thorough analysis of real-time issues.
• Ability to inspire trust, lead and facilitate with strong interpersonal skills and the capability to move from ideas to action ? an enterprising and creative spirit.
• Outstanding interpersonal skills including a deep commitment to the program goals, intellectual curiosity, good judgment, honesty, and integrity.
• Ability to listen and process complex information quickly.
• Initiative to solve problems with energy and a positive attitude.
• Demonstrated ability to anticipate, prioritize, and manage tasks collaboratively as a team player with grace and flexibility in a rapidly changing environment.

Compensation:
Brookings Institution offers an excellent benefits package and a salary which is commensurate with experience. This is a full-time, exempt position.

How to Apply:
Qualified candidates should email their resume with a cover letter explaining how their skills and background fit this position to Daniel Sherman, President, Explore Company at resumes@explorecompany.com. Refer to MPP in the subject line. No phone inquiries please.?

Brookings Institution is an equal opportunity employer.
All correspondence will remain confidential.

Source: http://www.comnetwork.org/2012/10/director-of-communication-and-engagement-metropolitan-policy-program-brookings-institution/

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