Benefits Of Video Marketing | Uncover Peterborough

As part of our Featured and Sponsored profiles Uncover Peterborough will come out to your business and shoot a business profile with somebody of your choosing from your company and also if you can arrange them, shoot video testimonials with some of your happy customers.

If you?re not sure about the benefits of video on your business profile page, we?ve put together a the top 10 reasons to ensure you have video featured on your profile. So let?s not delay, here they are:

1). Adding video to your business profile makes it SIX times more likely to convert a ?browser? into a paying customer! This was the result of a recent study by Forrester Research.

2). According to the same study with Forrester research, Video SEO is 53 times more likely to drive a 1st page search result than traditional SEO. All video?s featured on business profiles on Uncover Peterborough are optimised for search.

3). A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. Adding a human element to your business profile eliminates immediately the anonymity many companies often hide behind via the Internet.

4). Our own research has shown thaat adding video to your business profile increases number of business profile views more than 100%. If this doesn?t demonstrate that consumers are craving video, little does.

5). Adding video to your profile page increases number of calls generated by more than 18%. Video allows consumers an immediate look inside of your business, so when they call they will feel like they already know some of the people in your business from the videos.

6). Adding a video to your business profile increases the number of visits to advertiser web sites and social media profiles by 55%!

7). If you run a physical shop or store you will be interested to know that adding video to your small business profile increases physical store visits by 30%.

8). Adding interview videos to your business profile increases incidence of purchase by 24%.

9). 68% of people who watch online videos, will in turn, pass links for these videos onto their friends, turning them into viral marketing channels.

10). Adding video to your profile costs only ?150 a year, as part of a package that will list you above basic listings in your categories and search results and also includes professional business photographs.

incidence of purchase

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