SAIC to strengthen the management of television direct marketing ad Notice ? TV direct sales, advert
Article by hi joiney
19,980,920 1998.09.20 implementation date expiration date category administrative rules and regulations category ad management content is published by the state administration for industry body provinces, autonomous regions, municipalities, and cities industry and commerce administration: recent years, with the rise of television direct selling in china and development of television growing number of direct . tv direct marketing , direct marketing on television to facilitate the effective operations and people?s lives play a role. however, there have been some problems can not be ignored, if the on the product performance, use, etc. unrealistic hype to mislead consumers; some , directly or indirectly, to belittle other similar goods; some ads some low-level, obscene, and other requirements contrary to the contents of socialist spiritual civilization; some non- television direct sales operations in television and other business activities. these phenomena to some extent upset the market order, impair the lawful rights and interests of consumers. direct for television features, in accordance with national laws and regulations relating to management, we hereby direct television to strengthen the management of the following notice: 1, tv direct sales activities, from the commodity operator or service provider pays to television as the carrier, through the presentation or demonstration in the form of tv direct sales of goods or services of advocacy, is commercial . 2, tv host tv direct , the television should be under the centralized administrative authority for industry and commerce within the business operations. tv?s non- operations are not allowed in television direct marketing operations. 3, tv direct sales content should be consistent with ? act? requirements, the real, legitimate, must not deceive or mislead consumers. images and language should be healthy, may not appear low, obscene, and other requirements contrary to the image of socialist spiritual civilization and language. 4, tv direct sales involving drugs, medical devices, pesticides, veterinary drugs and other commodities publicity should be reviewed by the relevant administrative departments before they can release. approval number should be released at the same time as content. release the food, cosmetics, direct tv , commercial shall comply with such regulations. 5, release tv direct , according to law, proof of identification to verify the contents. any violation of laws and regulations, and shall not be issued. six, television advertisements should have clear direct signs and no interruption in the broadcast process, so consumers can identify it as , not to mislead consumers. tv direct to consumers in the form of the theories of publicity, should be the consumer experience, to ensure that the authenticity. a violation of the provisions of tv direct sales , management laws and regulations in accordance with the relevant provisions of the investigation. levels of supervision and management departments must follow the notice requirements of television direct television ad released once the situation carefully check the clean-up. direct violation of the provisions on television , should be ordered to stop publishing. in the future, should be strictly in accordance with the notice requirements, effectively strengthening supervision and management of television direct marketing advertising.
About the Author
The e-commerce company in China offers quality products such as leg splint Manufacturer , arm splint, and more. For more , please visit today!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.