Local advertising of both online and offline businesses is quite important. However, this can be one of those areas where you end up spending a good deal of money. To save money, consider the following advertising methods that are ideal for your business.
THE BASIC BUSINESS CARD
How can a basic business card help you to advertise your business? Your business card can and should be easily given out to those who you interact with. It can be placed in numerous places, too. The goal you have here is to use this card as a way of keeping your business in the minds of your customers.
FLYERS STILL WORK
It is understood that you do not want to litter the parking lot with flyers for your business, but it is a good idea to use flyers to advertise promotions. Try to drop them off with other businesses to pass out. Flyers create a tool that goes home with the customer, so that they can remember your service later.
USE YOUR CAR
For local advertising, purchase a magnetic sign that can be placed on the sides or the back of your vehicle that helps to advertise your business. This is an easy way for you to show others about your business and it does not damage the vehicle at all. You can even remove it when you do not need to use it.
CHECK OUT YOUR CHURCH
Most churches are always looking for ways to pay for things. For example, the church may need help with roof repairs. If this is your business, provide the service free. Then, ask for a place in the bulletin or other papers that the church publish as a thank you.
GET LISTED IN YOUR CHAMBER OF COMMERCE
The local chamber of commerce is one of the best resources for a new business. This allows for the business to be listed as a business within the city. Most local communities offer resources and tools to help that new business to do well. In addition, they will help recommend your service to those who are looking for help.
GET INVOLVED IN SCHOOLS
Just like churches, schools often need help with sponsorships or activities. By helping out, you can get your business name published in a local paper or through other resources. This small type of advertising shows that you care. By showing, that you are more than a business that is looking for a profit is an important value element of advertising.
PAPER COUPONS WORK
Placing advertisements in local papers such as discount coupons really does help to bring in new customers to try out your service. It is a good idea for you to offer only what you can afford and factor in the likeliness that these coupons will be redeemed on the large scale.
CHECK OUT TRADE FAIRS
Many times, local areas will have trade fairs or other events sponsored by the local community as a way to help promote business within the community. Find out if your community is offering this and if so, get involved. Generally, an inexpensive booth allows you to hand out flyers to those who may be interested in your business.
USE THE CLASSIFIEDS
Classified ads are still a good way to promote your business since people do read the paper. However, it is also a good idea to advertise within those classified ads that position your ad not only in the print version of the paper but also in the online version. Many people are turning to online reading of their news.
USE PROMOTIONAL TOOLS
Giving away items that you have your company?s name and website address on them is a great way to grow your business. Be sure that you give out items that are useful, such as giving pencils to schools or giving away a coffee mug that people will use.
Finding ways to advertise locally is important. Focus at least some of your efforts on the web, too, though even if you are a local business.
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Source: http://www.e-self-help.com/tips-for-advertising-your-business-locally-for-less/
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